Altadena is strong, resilient, and “maybe a little feral in the best possible way” as Victoria Knapp from the City Council described it. As Altadena recovers from the Eaton Fire, let's preserve the spirit that makes this place so special.

The Feral Altadena collection is a symbol of resilience, community, and pride. Inspired by Altadena’s history and the timeless Arts and Crafts aesthetic, each design honors our past while rallying us toward the future.

Profits from all sales will go to families displaced by the Eaton Fire.

So you’re not just showing pride in your community, you’re actively helping to restore it. Whether you’ve lived in Altadena for decades or are simply drawn to the energy and character of this place, your support matters.